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style="margin: 1em 0px; color: rgb(0, 0, 0); font-family: AvenirNextLTW01-Regular; font-size: 14px; letter-spacing: normal; line-height: 20px; ">First, some cold, hard facts.
FACT: A signed first edition of William Burroughs’ Naked Lunch will set you back $2,000 at Powell’s City of Books.
FACT: You can get it in digital format for $10.91, or free if you’re willing to click on some sketchy-looking pdfs.
FACT: I sometimes miss holding things in my hands.
FACT: It’s not an either/or proposition.
Last week I visited Portland, Oregon; naturally, my first stop was Powell’s and its 68,000 square feet of books. While it does have thriving e-book and print-on-demand departments, Powell’s is primarily a living monument to the printed word, a magical place where throngs of readers crowd the aisles in the middle of a weekday.
I had been thinking a lot about the alleged death of print, so I climbed the stairs to the Pearl Room, which houses the rare books. The rare books are kept in a climate-controlled glass enclosure and monitored by a friendly and vigilant employee; the room has more in common with a museum than with the ramshackle chaos of the fiction aisles downstairs.
The attendant and I get to talking, and soon enough I've arrived at several theories about the future of the printed word.
1. A book’s value is not necessarily linked to content, but a book’s value is totally linked to content. Popularity can decrease value because when a book is popular, more copies are printed, and editions become ordinary. The most exciting collectibles work both angles: they surpass popularity and vault into that unique realm we call a “classic” or (machismo intended here) “seminal.” East of Eden versus Eat Pray Love is no contest. However,East of Eden versus the first Harry Potter might get tricky, due to the ever-present wrench of fan obsession. And cover art matters.
2. E-books and e/print hybrids push readers away from collecting because the content is not encased in a physical object; it is always available, always floating in the ether and ready for consumption.
3. At the same time, e-books push us in a more accelerated fashion toward collecting books, because we fetishize the physical object more. When technologies go obsolete, their artifacts become more collectible. The boards and pulp become special. Rare.
4. As publishers get more creative with electronic and hybrid print/electronic packages, what constitutes a “collectible” edition of a given title is unclear.
5. As books change, bookstores will change. Powell’s may become more of a museum and less of a store — an archive, a physical representation of literature. It’s already halfway there: most of the customers I see crowding the entryway are there to buy souvenir tote bags and t-shirts, not books.
6. I don’t think printed books will ever disappear entirely, but they are certainly in the process of losing their popular monopoly. As e-books grow in prominence, used bookstores grow more specialized; independent stores will carry a smaller spectrum of titles geared toward small, dedicated audiences. Like vinyl record stores, bookstores are on their way to becoming boutique retailers, with a customer base made up of aesthetes and collectors. Print freaks.
7. Powell’s has a 1924 edition of Nathaniel Hawthorne’s House of the Seven Gables hand bound by Virginia Woolf. It’s $9,500. When I hold it, even through plastic, I pause. I think about Woolf’s hands holding it. She madethis book. Does that make me want to read it? Not particularly. But it kind of makes me want to take it home and pet it whenever I want.
Images courtesy the author
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The Nation has devoted a substantial chunk of their new issue, including a post-apocalyptically gloomy cover, to the subject of the most revered and loathed retail behemoth on the planet. The issue, "Amazon and the Conquest of Publishing," offers three long essays on Jeff Bezos's company's origins, controversial labor practices, tax-evasion efforts, data mining tactics, and its conflict-of-interest-y slouching towards publishing its own titles. (Sidebar: Amazon quietly bought Avalon Books, an imprint specializing in romances and mysteries, this week.)
The best and most comprehensive of the essays is Steve Wasserman's "The Amazon Effect." Wasserman, a former editor of the Los Angeles Times Book Review (which folded its print edition in 2008), paints a startlingly dystopian picture of Amazon as a company which, like its social networking counterparts, seems to harbor a sinister messianic ambition for itself, a desire to braid itself into our neural pathways.
From street level, they seem to be succeeding. Amazon has always seemed to me less a company than an idea. As Wasserman notes, it has no physical space (at least none that it pays fair taxes on). No one walks into an Amazon store; there are no Amazon greeters. And news that the company would like to replace its human workers, ostensibly the ones who saran-wrap your paperbacks to pieces of cardboard, with robots, hardly surprises, even if it is speeding us towards a vision of the future that would have made Aldous Huxley give us a withering look.
And it seems as though Amazon is banking on the fact that, like it's social network counterparts, it has become an idea, an ingrained feeling, a Pavlovian reflex—a verb. "To Amazon," in my working definition, might refer to "the immediate silent flush of gratification felt upon purchasing a dozen books one has been meaning to read with only a few clicks of a mouse, some of the books hard-to-find novels at scandalous mark-downs."
My sensitive information is saved on the site; I click hectically through to checkout, not the least bit anxious that Amazon has this information, maybe even a bit annoyed to be reminded it does, because a kind of anticipatory saliva has already started accumulating in a part of my brain I didn't know existed before Amazon. Finally, the words "free shipping" mitigate any subsequent feelings of buyer's remorse I might feel as the confirmation emails start cluttering my inbox. My wallet has not moved from my pocket. I have not moved from my chair. Twelve books are on their way to me, and nevermind that it might realistically take me several years to finish them all (in between reading the other stacks of books I ordered last month, and the month before, etc.). The shipping was free. I win.
Understandably, Amazon has its evangelizers, people like Slate's Farhad Manjoo, who argued several months ago that Amazon is "the only thing saving" literary culture, because the company has increased the number of books people buy, which (fishily) leads Manjoo to wish death on public spaces that encourage the buying of said books, a.k.a. independent bookstores. (This seems especially fishy given that said journalist writes for said website which, he admits, is in business with said online retailing behemoth.)
You might recall that this is the same article in which novelist Richard Russo is taken to task for a New York Times op-ed in which he pleaded the case for independent bookstores, the same Richard Russo who spoke at BEA this week, urging publishers to "find a spine" against the Amazonian bully.
But Manjoo is right: Amazon is, in many ways, the ideal friend and accomplice to young literary persons of the Great Recession era. The company appeals seductively to our general poverty, agoraphobia, sense of entitlement, and desire for immediate gratification. And with e-books, which, unlike toaster ovens, can be downloaded to your Amazon Kindle™ instantaneously (in a proprietary format locked to other e-readers), you don't even have to get up and run an illegible squiggle representing your signature™ across the UPS™ guy's Delivery Information Acquisition Device (DIAD)™.
A number of us who return again and again to Amazon aren't even lazy or agoraphobic; we're just broke. We go to our independent bookstores to browse and read on the big "poofy" (Manjoo) couches, buy a coffee, engage the sales attendants in English major banter: a combination of activities which we like to think of as "showing our support." And then we go home and buy a dozen books in a few clicks from the enemy.
What to do, Independent Bookstore, when my heart is your husband, but, as Bezos knows, my wallet's a slut?
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Bookstores seem to be thriving in Tokyo. I can't walk two blocks in any direction without seeing the cheery character for book, “本”. Those searching for the rare vintage edition or secondhand paperback get their fix in Jimbochō. This neighborhood lines one broad avenue (plus myriad side streets and back alleys) with tons of used-book shops. And as this is Japan, it's all about specialization, with paperback “general stores” outnumbered by closet-sized nooks crammed with French classics, music magazines, and hairspray-heavy '80s porn.
Kanda Kosho Center (named both for the Chiyoda Ward district and for the literal translation of used books, kosho) is Jimbochō's used-book gateway, nine floors of categorized havens kitty-corner from the train station. The handy placard posted adjacent to Kanda Kosho's lifts is of no use if you don't read Japanese, but no worries: poke your head into a shop, and even the skeeziest porn joint's owner won't give you a passing glance.
Want a three-volume set of The Fishes of the Japanese Archipelago, back-issues of Japanese-language rugby magazines (who knew??), or a monthly periodical pointedly titled Gun? Those can be had on the third and fourth floors, respectively. Miwa, the all-kids bookstore on 5, features Golden Books from an alternative universe, like “Oden-kun”, whose titular hero is an anamorphic daikon radish. Beyond the wonderful jazz and classical record shop crowning Kanda Kosho, the upper floors all house unrelated porn shops, their otherwise muted environs punctuated by the sharp crackle of individually-sealed plastic wrappers, as customers dutifully pull out and shove back periodicals like Cream and Scholar from overstuffed shelves.
Let's say you didn't find that specific skin-mag you so desired. You're totally in luck! A brief jaunt off Jimbochō's mainstream is Aratama Total Visual Shop (the “visual”, written in English, is a clue they sell lots of nude stuff) and its mirror-façaded, younger kindred. The latter is stocked almost entirely with bondage and fetish magazines, which surprised even this intrepid reporter in their diversity. Aratama the elder contains an encyclopedic array of AV photo-books and PG-13 gravure mags, but its achievement is a whole room of posters and life-sized cardboard cutouts of cuties. The addition of sealed, autographed photographs of various models (going for like $150-400 per 4x6” print) feels almost superfluous.
I can spend hours in Shinjuku East's Kinokuniya, the ferroconcrete bookstore behemoth that makes its shiny Manhattan cousin feel absolutely puny by comparison. But for those treasured and unique—yes, sometimes very deviant—finds, Jimbochō is the only destination.
Images: courtesy the author
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Old books! They smell so great! And they’re amazing aide mémoires! My old copy of Ulysses is not so easily coaxed into Wordle manipulation, but it’s got sand from Costa Rican beaches in the splitting glue of its spine, buttery fingerprints on its pages from being read while I ate croissants, and lots of embarrassing underlining, circling, and marginal “insights.”
When you read other people’s old books, you get a similar window into their habits and states of mind. Another example from my shelves: an edition of Beckett’s short prose contained a handwritten note from one stranger to another. I know nothing about them—well, not nothing: one wrote with an exceptional hand and could doodle well. The other was named Tom.
But marginalia’s serendipitous discoveries are made possible only because modern books, codices, are more than merely the information they contain; they are also objects. With eBooks, objecthood becomes problematic. Insofar as they “exist” at all, eBooks are hardly objects. They’re an arrangement of bits on a storage device, hardly dissociable from the device the presents it. And, as we now know, eBooks can be taken from you without someone breaking into your apartment. Notes and highlightings you make on your device aren't really yours to keep, either.
None of this is new anymore. Neither is there much to be done about it, on the broad scale: eReaders and eBooks are here to stay. And the medium is not even a bad one, in and of itself. If we could resolve the privacy issues (when pigs fly), or deal justly with the monetization of your “private” habits (pigs don’t absolutely have to fly for that one, though it is unlikely), some of the data produced could be interesting to future historians studying the tastes of eReader users. Hint: as of today, Kindle-types really liked these sentences, and you can bet that Amazon is keeping records on it all.
But whither the trade in used books as the dominance of the codex withers? The pass-along book trade has never been popular with publishers. It has been seen as a loss of profits, quantified in a way much like the ridiculous amounts estimated to be lost on account of music piracy. (Protip accountant dudes: if consumers don’t have the money, in aggregate, to complete sales “lost” to piracy, those sales weren’t gonna happen in the first place!) So don’t expect a pass-along feature to be built into eBooks any time soon. Which means used bookstores will have to come up with a way to save themselves.
Perhaps they are doomed to employ twee, quirky efforts like Record Store Day. Perhaps we’ll see a Codex Day in the future, when small-run, high-value editions are acquired by ostentatiously self-fashioning consumers.
Perhaps (we might hope) said consumeristas will even leave sticky fingerprints all over their new objects.
Image: flickr user andy54321